A purple variety of quartz Amethyst is a popular semi-precious stone that is often used in jewelry. When worn as jewelry, the stone is believed to protect its owner from drunkenness. The ancient Greeks wore amethyst and made drinking vessels decorated with it in the belief that it would prevent intoxication. Amethyst is the traditional birthstone for February.
Amethyst occurs in primary hues from a light pinkish violet to a deep purple, a color commonly associated with royalty. When using colors in design, especially in branding it is helpful also to know the meaning of the hues that you are going to use. Thus for purple, it symbolizes magic, mystery, spirituality, the sub-conscious, creativity, dignity, royalty. Variations of purple convey different meanings. For example, light purples are light-hearted, floral, and romantic. The dark shades are more intellectual and dignified. So use these hues creatively and wisely in your designs. Enjoy!